In 2019, the focus on employer branding remains one of the most influential and dynamic trends in the HR sector.
Every year, new tools and new channels are being introduced to promote a company’s image as an employer and to attract and cultivate talent.
That’s why, if you’re not already doing it, you should focus on these three tasks this year.
1. Create a (premium) company page on Indeed
There’s no doubt that the career site is the main focus of a company’s employer branding strategy.
So, why would you miss the opportunity to have a second career site on Indeed, the most popular job search portal worldwide?
The company page you can create on Indeed will offer you more showcasing space so you can build and enhance the image of your business and attract top candidates.
To reach this goal, you have plenty of features at your disposal—especially if you decide to invest in the premium version.
Let’s look at the main features on offer:
- Plenty of space available to describe and promote your company, by adding logos, text, images, videos and even the company’s social media feeds.
- The option to turn visitors into followers, so you can reach them through targeted messages and always keep them updated on the latest news and open positions. According to the data collected by Indeed, users who visit your company page are four times more likely to apply for an open position at your company than the average user.
- The list of job openings you have advertised on Indeed, some of which you can highlight further through paid options.
- A list of reviews from candidates, employees and former employees, with the ability to showcase one of these reviews right at the top of the page. Users can easily filter and sort the reviews and search them using keywords, so they can find out what the company’s employees think about a particular issue.
- A Q&A section to offer specific information about your company.
- A large number of useful metrics to evaluate the effectiveness of your employee engagement system and the opinions of your employees on specific issues, such as salaries, management quality and workplace safety. Even more, the reviews can be filtered according to location or role within the company.
- A section that shows the progress of your corporate brand over time, and where it stands compared to the competition.
Right now, Indeed is the number one job search engine in Italy and worldwide, with a highly dynamic and up-to-date CV database. This is why getting a high level of visibility on this platform should be a fundamental part of your employer branding strategy for 2019.
2. Use the company’s Instagram account for employer branding
Instagram is undoubtedly the top social network right now.
Just take a look at the results of the Digital 2019 survey conducted by Hootsuite and We Are Social. Instagram has around one billion users worldwide, equally divided by gender. It’s likely that there are many highly talented people among them who would be interested in learning more about your company.
But it’s not just about sheer numbers. There is another reason why Instagram is a tool you should invest in from the point of view of employer branding.
What better way is there to showcase your company than by sharing photos, videos, infographics, etc. which would paint a picture of the company’s atmosphere and culture?
You can post photos and videos that might show:
- Employees, both individually and in groups
- Moments from everyday life at work
- Beautiful places at the office
- Company events
- Team building activities
- Employee vacations
- Meetings with clients
- Interesting infographics
In all this, you should keep in mind that using the right captions and the right hashtags together with the images and videos is just as important as the content itself!
If you need some inspiration, here are some brands that are currently doing excellent employer branding on Instagram. It’s no coincidence that a number of these companies offer marketing services!
3. Modernize your recruiting strategy with video interviews
One of the hot topics in recruiting nowadays is video interviews, both live and pre-recorded.
These are very effective as an initial screening tool, since they allow you to get to “see” more candidates than you would otherwise decide to invite for a preliminary in-person interview. Video interviews are also a powerful tool for employer branding, especially for the younger generations.
One of the signs that a company is dynamic and pays attention to younger talent is its use of such innovative and “democratic” tools.
Another advantage that comes with these tools—which are mainly offered by VisioTalent and EasyRecrue on the European market—is that they can be seamlessly integrated with ATS software such as Altamira Recruiting, allowing you to manage the video interviews from the same platform that you already use for all activities connected to candidate search and selection.